BoltSimplifying the BoltPUBLICLY PRESENTED WORK AT BOLT · APR, 2026
Subscription journeyOffer hierarchyExperiment design
Start with the decision
The public case study describes a gap between the benefits on offer and the information users needed to make a financial decision. Pricing and savings were hard to find, while the purchase path began behind a call to action.
Make value legible
The redesign brought the purchase flow forward, made monthly and annual plans visible together, and reordered benefits to match the app context. The annual plan's saving was surfaced rather than left for people to calculate.
Learn from the variants
The team compared a control with two redesign variants so the contribution of the changes could be read separately. The published case study reports that the full redesign won across its primary metrics, with Bolt Food conversion moving from roughly 17% to 30%.