BoltBolt Business sign-upPUBLICLY PRESENTED WORK AT BOLT · MAY, 2023
Business onboardingMobile formsSetup guidance
Reduce uncertainty
The public case study describes a sign-up experience with high drop-off and a large share of new accounts that did not take a first ride. The early flow asked for detailed company information before users had a clear reason to provide it.
Break the work into steps
Related questions were grouped into a multistep form, with progress indication to make the path feel understandable. A setup guide then gave new accounts a sequence for getting started.
A measurable change
The published case study reports that company setup time decreased by 32% after the onboarding changes were partially implemented.